SmartyWebMarketing

Our Design Process

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To have a web site up and running cannot happen from one moment to the next. It requires a lot of thinking, inspiration and hands-on hard work from the part of the web site designer/developer and a clear direction and scope awareness from the part of the client. The collaboration between those two is a crucial factor for the creation of a really smashing web site which will attract a large number of visitors and will accomplish the objectives which were set at the beginning.

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To deliver the much desired end-result, requires a number of well-defined and methodical activity steps, where both the client and the web designer/developer will have to follow and make their corresponding contribution in each stage. The outline below provides a comprehensive and clear guide on all the stages of the web site creation as well as its maintenance after going live. If followed properly, the delivery of a very successful and fully functional web site is guaranteed.

1. PROJECT BRIEF

a. What is the Web Site about

b. What are the goals and objectives

c. Who is the target audience

d. How much traffic is it expected

e. What is the scope of the project

f. Who are the main competitors (if applicable)

g. Is there content ready for the site

h. Is it a redesign of existing site or a completely new one

i. What media will be posted (videos, audio or other rich media files)

j. Are there plans for monetizing the site (placing of ads, membership etc)

2. PLANNING AND ORGANIZING

a. What is the target launch date for the site

b. What resources will be needed (logos, photos, videos, data etc.)

c. What are the Technical Requirements (development platform to be used, CMS etc.)

d. Agree the project time-plan and the deadline for each step of the project

e. Domain Name Selection and Registration (if applicable)

3. BRAINSTORMING

a. Generation of Ideas

b. Filtering of ideas

4. WIRE-FRAMING AND PROTOTYPING

a. Sketching out the layout and structure of the site

b. Template Design of all parts of the site (pages, forms, banners, etc)

c. Aesthetics of Web Design (colors, fonts, animations, photo galleries, etc)

d. Preparing the final content to be used in the site

5. DESIGN

a. Generating the final mock-up

b. Adding the content

6. BUILDING THE SITE

a. Coding of all the areas of the agreed final mock-up

b. Integration with a CMS platform if required

c. Validation of the code

7. TESTING AND LAUNCH

a. Browser compatibility testing in the local environment

b. Hosting Alternatives

c. Uploading the final files on the remote server

d. Checking the speed

e. Going live!!!

8. PROMOTE THE WEB SITE

a. SEO (Search Engine Optimization)

b. Promotion through dispatch of a Newsletter

c. Promotion through advertising (banner ads etc)

9. KEEP IT FRESH (MAINTENANCE)

a. Continuous content update

b. Visitors statistics analysis

c. Evolving the web site

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